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A Cut Above the Rest | SM Cinema’s Director’s Club

The Director’s Club of SM Cinema provides the one thing that numerous movie houses surprisingly fail to offer: a venue to enjoy films.

There are many that claim to do so in the Philippines. Thanks to the country’s ever bustling mall culture and the generally convivial nature of its people, here exists a zeitgeist that makes room for a large number of cinemas to operate on a daily basis. But just as common as these theatres are the people complaining about the experiences that some of them provide. Uncomfortable seats, crowded spaces, unsanitary facilities, poor sound quality and subpar projection are just some of the usual grievances aired by local moviegoers. And so jarring they can be at times that they can distract moviegoers from enjoying the films they want to see. Fortunately for them, the Director’s Club is an option made available by SM Cinema and it is a cut above the rest.

Designed to be the premiere line of SM Cinema, the Director’s Club boasts a plethora of features and services geared towards providing comfort and convenience to moviegoers. It is, by most standards, a luxury brand located in major SM branches in the Philippines and every facet of its overall offering seeks to live up to that mantel.

At the forefront of the experience are the cozy interior lounges, the waiting rooms that serve as a preview for what the line has to offer. Inside each facility, meanwhile, are features installed to ensure high-quality viewing; state of the art projection equipment, the most up-to- date technology in surround soundfirst-rate acoustics and crystal clear digital screens are all accounted for in each branch of the Director’s Club.

And of course, it doesn’t stop there. The Director’s Club doesn’t just seek to have all the basics covered. It aims to go above and beyond the standards of its industry and it seeks to underscore that with a number of world-class amenities.

In an attempt to position the line as the top provider of exceptional film viewing experience, SM has installed 30 to 50 comfortable reclining chairs in each branch of the Director’s Club. This is a feature complimented by butlers servicing every seat. One press of the button located on the side table of each chair will bring forward a member of the cinema’s staff who are ever present to assist guests and offer special snacks from an extensive menu. Completing the experience, of course, are the complimentary bowls of freshly made SnackTime Popcorn delivered to each seat for good measure.

With all these coming into play, the Director’s Club provides an intimate and personalized viewing experience that allows moviegoers get what they came for: a chance to just sit back, relax and enjoy the show.

Currently, the Director’s Club is available in five SM branches;

  •  SM Megamall
  • SM Cinema Mall of Asia
  • SM Cinema BF Paranaque
  • SM Aura, Seaside;
  • and SM Aura Premier.

For more information regarding SM Cinema and the Director’s Club, go to

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